Director of Product Marketing (B2B SaaS) (5+ Years min.) (No Digital or Content Marketing)

Job Description

Position Overview:

As the Director of Marketing, you will play a pivotal role in shaping and executing our marketing strategy. This role demands a strategic thinker with hands-on experience in B2B SaaS marketing, including product marketing, demand generation, and partner/channel marketing. You will be responsible for leading the marketing team, overseeing various marketing functions, and driving campaigns that align with our business goals.

Key Responsibilities: ?? Strategic Leadership: Develop and implement comprehensive marketing strategies that drive growth and achieve business objectives. ?? Product Marketing: Oversee product positioning, messaging, and go-to-market strategies to communicate our value proposition effectively. ?? Demand Generation: Manage and optimize MQL (Marketing Qualified Leads) processes to ensure a steady pipeline of high-quality leads. ?? Partner & Channel Marketing: Build and nurture relationships with partners and channels to expand market... reach and drive collaborative growth. ?? Direct Marketing: Execute direct marketing campaigns, including email, content, and social media, to engage prospects and customers. ?? Campaign Management: Design and execute trip campaigns, webinars, and other marketing initiatives to enhance brand visibility and lead generation. ?? Team Leadership: Lead and mentor the marketing team, fostering a collaborative environment and ensuring effective execution of marketing plans. ?? Performance Analysis: Monitor and analyze marketing performance metrics, adjusting strategies and tactics as needed to optimize results.

Requirements: ?? Experience: 5+ years of experience in B2B SaaS marketing with a proven track record in product marketing, MQL management, and partner/channel marketing. ?? Client Exposure: Demonstrated experience working with US or Europe-based clients or companies for at least 2 years.

Skills:
?? Strong expertise in product marketing and direct marketing.
?? Experience in managing and executing trip campaigns and webinars.
?? Proven ability to lead and develop marketing teams.
?? Strategic mindset with hands-on execution capabilities.

Time Zone Flexibility: Availability to partially overlap with EST time (approx. half a day) to collaborate with international teams and clients.

Screening Questions
?? "Can you describe a successful lead generation campaign you've managed?"
?? "How do you measure the ROI of your marketing activities???
?? Rate yourself on scale of 1 to 5 (5 being best)
?? SEO
?? Email Marketing
?? Social media marketing
?? Content marketing
?? Influencer Marketing
?? Channel Marketing
?? Can you share some active B2B Campaign and what metrics were you tracking
?? Tell us one out of the box marketing strategy you used in past and how much it was successful and why
??

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