Brand Director, Global Coffee RTD US - GA - Atlanta

Location(s):
United Kingdom

City/Cities:
London

Travel Required:

Relocation Provided:
No

Job Posting End Date:
November 1, 2024

Shift:

Job Description Summary:
Brand Marketing Director, RTD Coffee, Global Ventures

WHO WE ARE:

Global Ventures is a key driver of The Coca-Cola Company ??Beverages for Life?? strategy. We incubate and nurture high growth business opportunities that extend beyond the core sparkling business. Global Ventures was established in 2018 as a new operating segment of the Coca-Cola Company (TCCC). We have a portfolio of companies that are standalone businesses; each with a proven proposition, and with potential to scale globally. Our mission is to accelerate expansion of these businesses, leveraging the resources within the Coca-Cola network. Costa, Dogadan, Monster & Innocent are complementary to the core portfolio, offering strong propositions in Coffee, Tea, Energy, and Juice.

Global Coffee RTD is projected to be one of the fastest-growing beverage... categories. The Global Ventures Team is leading TCCC??s growth in this space and is seeking a dynamic Brand Director to join them on the journey. The Brand Director will work across the cross-functional team, as well as the internal global marketing capabilities teams, to steward the global roll-out of the current marketing plans, and lead budget/ routine management and coordination. This role will require a blend of portfolio management expertise, relationship management, timeline management, and the ability to manage through ambiguity.

Ideal candidate for our team is someone:
?? Love to work without or beyond job description, has ability to co-create and innovate.
?? Has ability to try and fail while keeping strategic direction and is desperate optimist.
?? Learn faster than average, and can run in two speeds ?? ??is flying the plane while fixing the engine.??
?? Has ecosystem mindset and can navigate complex and multiple stakeholders, influence different partners beyond KO and bottlers.
?? Cherish autonomy and empowerment, is self-sufficient, is a self-starter and self-motivated.
?? Possess challenger mindset with fighting spirit, humility, resourcefulness.

WHATS IN IT FOR YOU?
?? Be at the forefront of growth in a dynamic and fast-paced category
?? Ability to work across functions learning about all aspects of the business
?? Partner with teams across the globe learning about different cultural and market dynamics
?? Work on global and iconic brands ?? some of the most loved in the industry

WHAT YOU??LL DO FOR US:
?? RTD Coffee planning: Support planning for RTD category strategy the identified strategic growth pillar for a Need State portfolio across all markets to deliver against business growth ambition
?? RTD Coffee Global IMX (integrated marketing experience): Deliver ??bold & brilliant?? marketing plans against the identified strategic growth pillar in close collaboration with local teams (Integrated Marketing Experiences and Global/Regional/Local market teams as relevant).
?? Innovation Planning Support: Support development and roll out of innovation across key markets; work with local operating units (OU) to localize and ensure innovations are delivered through OU planning and selling timelines on-time in full
?? Budgeting: Drive synergies of scale, budget productivity and brand equity by challenging and building on existing frameworks/platforms and by importing and exporting great ideas.
?? Performance Management: lead global performance measurements by using insights and collected from situation assessment, marketplace information from local teams to support the brand and business objectives.

QUALIFICATIONS
?? 10 years of relevant work experience with knowledge of the beverage or CPG industry
?? Bachelor??s degree or equivalent; Masters in marketing; agency/relationship management preferred
?? Proven track record of working as a marketing manager to successfully lead and deliver complex projects on time
?? Demonstrated ability to work and communicate with cross-functional teams

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what??s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors ?? curious, empowered, inclusive and agile ?? and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola

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