Content Creator Job in AI Nutrition Direct-to-Camera Ad Reads, Female, Age 25-64 - Direct to Camera Talent
Confident, camera-ready talent to deliver engaging and authentic performances for direct-to-camera scripts. The ideal candidate will ensure high-quality production standards while maintaining a relatable and professional presence. Below are the specific requirements and expectations for this role:
Performance Requirements: Deliver lines naturally and authentically, avoiding overly dramatic or "sales" tones; Maintain clear enunciation and a conversational delivery to connect with the audience; Follow scripts exactly as written, with no ad-libbing or deviations unless instructed.
Technical and Production Requirements
Lighting: Use soft, even lighting to ensure clear visibility of facial features. Natural light is encouraged but avoid direct sunlight or harsh shadows; A ring light or professional lighting setup is preferred to maintain consistency.
Sound: Record in a quiet environment free from background noise (e.g., traffic, appliances, or echo); Use a high-quality external microphone that is off-camera but ensures clear, crisp audio. Avoid using visible mics such as lapel microphones.
Video Quality: Record in at least 4K resolution for sharp visuals: Use a stable tripod or gimbal to avoid shaky footage; Frame the shot at eye level with good headroom and centered composition.
Setting: Use accessible, clean, and visually appealing locations, such as kitchens, home gyms, or well-organized living spaces; Ensure backgrounds are tidy and free from distractions or brand logos not associated with the product.
Wardrobe and Appearance: Wear solid, neutral colors that complement the setting (e.g., white, gray, or pastel tones). Avoid overly bright, patterned, or reflective clothing; Ensure outfits do not include visible logos, branding, or text; Maintain a neat, professional appearance appropriate to the character (e.g., fitness attire for workout scenes, casual wear for home settings).
Expectations During Recording: Establish strong eye contact with the camera for direct and engaging delivery; Follow all stage directions in the script for proper product interaction and movement; Highlight featured products clearly and naturally within the shot (e.g., holding a bottle at chest level with the label facing the camera).
Post-Production Considerations: Ensure raw footage has clean, uncompressed audio and video files ready for editing; Provide additional takes if necessary to capture varied delivery styles or tones.
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