Luxury Marketing Specialist - Remote- NJ, NY and PA
Luxury Marketing Specialist
Market Location: NY, NJ and PA
Position Overview: The Luxury Marketing Specialist (LMS) supports initiatives set by the Coldwell Banker Luxury Marketing team and the Coldwell Banker Global Luxury?? senior leadership team. This role involves project management, production of program and agent-focused assets, and overall program growth and promotion. The LMS supports key marketing objectives, ensuring that the company and agents' brand image is well represented within the framework of the brand, brokerage, Coldwell Banker Global Luxury?? program, and Core 4.
This role is remote; however, the ideal candidate will reside in NY, NJ or PA and will be required to travel to offices on a regular basis in NY, NJ and PA. This role will provide project support to other locations as needed including MN, MO and OH.
Responsibilities:
Program Engagement and Awareness: Communicate the Coldwell Banker Global Luxury?? program offerings, deliver benefits, and promote the luxury certification designation. Collect and share top agent success stories and effective practices.
Support to Independent Sales Associates: Work alongside the Luxury Marketing Manager (LMM) to support top independent sales associates with their marketing needs. Provide high-level support through meetings, training, and communication. Track and report project activities, share marketing trends, and provide strategic support for recruiting and retention activities.
Local Operating Company & Senior Leadership Support: Serve as a liaison to the LMM and local management team, providing marketing resources and support. Participate in VIP agent recruiting, business development, and agent retention efforts.
Creative Projects Management: Consult with the LMM and LMDs to support local and national luxury marketing needs. Engage the national Studio and Design Concierge Teams to manage creative projects and establish cohesion throughout the network.
Awareness, Communications, and Events: Implement and support company and agent awareness of the program, coordinate promotional assets for events, and stay informed about marketing-related tools and resources.
Required Qualifications:
Minimum of 2 years' experience in marketing, creative agency, or communications (field marketing preferred).
Strong presentation, writing, and public-speaking skills.
Proficiency in Microsoft Office (Word, Outlook, PowerPoint) and basic understanding of graphic design software (InDesign, Adobe Creative Cloud).
Basic understanding of paid social media campaign development.
Ability to work from home and effectively prioritize tasks.
Ability to communicate effectively and professionally with employees and agents.
Ability to travel to local branch offices, regional meetings, and other company- related events as needed.
Preferred Qualifications:
Bachelor??s Degree in Marketing, Communications, or a related field.
Prior real estate industry experience.
Strong project management skills.
Experience working in a multi-functional and multi-location environment.
About Coldwell Banker Global Luxury??: The Coldwell Banker Global Luxury?? program sets the gold standard for modern luxury real estate marketing, continuing a legacy established by the Coldwell Banker?? brand in 1906. With over 118 years of experience, Coldwell Banker?? specializes in showcasing and selling extraordinary properties worldwide. Coldwell Banker Global Luxury Property Specialists are an exclusive group within the Coldwell Banker?? system, conducting significant luxury sales transactions globally.
Benefits:
Medical, Dental, Vision, Short-term and Long-term disability benefits, AD&D
401(k) savings plan with company match
Paid Time Off to Include Holidays, Vacation Time and Sick Time
Paid Family & Paternity Leave
Life Insurance
Business Travel Accident Insurance
All employees receive access to LinkedIn Learning
Tuition reimbursement for approved programs
Employee Referral Program
Adoption Assistance Program
Employee Assistance Program
Health and Wellness Program and Incentives
Employee Discounts
Employee Resource Groups
Coldwell Banker?? (https://www.coldwellbanker.com/) is one of the world??s leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 2,800 franchise and company owned offices and over 99,000 independent sales associates in the United States, Canada and 40 other countries. Coldwell Banker is a subsidiary of Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (http://www.anywhere.re/) (NYSE: HOUS) is on a mission to empower everyone??s next move. Home to some of the most recognized brands in real estate Better Homes and Gardens?? Real Estate (https://www.bhgre.com/) , Century 21?? (https://www.century21.com/) , Coldwell Banker?? (https://www.coldwellbanker.com/) , Coldwell Banker Commercial?? (https://www.cbcworldwide.com/) , Corcoran?? (https://www.corcoran.com/) , ERA?? (https://www.era.com/) , and Sotheby's International Realty?? (https://www.sothebysrealty.com/eng)
The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures. Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey. With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories.
At Anywhere Real Estate, diversity fuels success ?? for our company, for our employees, and for our industry. We strive to be a top destination for diverse talent, committed to creating a culture of belonging that empowers everyone??s next move. We pursue talent ?? strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value diversity ?? respecting backgrounds, cultures, perspectives, and beliefs. We develop our diverse talent base ?? through increasing representation in executive key leadership roles with actions including mentorship programs and partnerships with real estate associations that promote diversity and inclusion. Read more about our company??s diversity, equity, and inclusion efforts in our annual Corporate Social Responsibility Report (https://assets.website-files.com/633f08923c4c519693723aa5/63f7690462db639dcd8b18de_Anywhere%20CSR%20Report%202022.pdf) .
You??ll find our commitment to diversity reflected in our achievements:
Recognized as one of the World??s Most Ethical Companies since 2011.
Anywhere has also been designated a Great Place to Work since 2019.
Recognized by Fortune as one of America??s Most Innovative Companies.
Honored by Forbes as one of the World??s Best Employers for Diversity and Top Female Friendly Companies.
With a diverse employee population, we know we will succeed together and move real estate to what??s next. We hope you??ll join us.
EEO Statement: EOE including disability/veteran
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