[Hiring] CRM & Lifecycle Marketing Consultant @Yes Society
About Yes Society
Incubated by acclaimed winemaker Maggie Harrison and the team at Antica Terra, Yes Society is an exclusive membership and concierge service that offers access to the most special, rare bottles in the world. With significant organic momentum and a growing reputation within the world of wine collecting, we are seeking a CRM & Lifecycle Marketing Consultant (contract-to-hire) to enhance our members experiencefrom initial waitlist to first purchase and beyond.
About The Role
The CRM & Lifecycle Marketing Consultant will report to the GM, Yes Society. We are seeking a contract proposal, which, pending performance and business needs, may present the opportunity to convert to a full-time, director-level position.
As the CRM & Lifecycle Marketing Consultant, you will:
FIX: Audit current customer flows and remedy existing areas of frictionwith specific focus on disentangling comms from sister brands across our waitlist, onboarding, and pre-shipment experiences
BUILD: Lead RFP process, recommendation, and implementation of a new CRM platform
OPTIMIZE: In collaboration with cross-functional partners, develop reporting and dashboarding capabilities to provide stakeholders with ongoing visibility into channel performance
OPTIMIZE: Revamp comms calendar and evergreen CRM strategy, using performance insights to recommend content and frequency of communications across manual, automated, and transactional campaigns
OPTIMIZE: Based on recommended lifecycle strategy, brief in content and creative teams to bring comms to life across various owned channels (primarily email & SMS)
GROW: Develop basic audience segmentation based on member purchasing behavior to achieve higher CLV by way of incremental marketplace sales and limited collection offerings
GROW: Develop and implement creative A/B tests tied to audience segmentation to maximize conversion from purchase to resell to upsell
Requirements
About You
Minimum of 10 years of experience in lifecycle marketing or retention marketing.
Proven track record of driving growth and maximizing customer lifetime value.
Both a strategic thinker and a technical executor
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Familiarity with Shopify and Klaviyo
Familiarity with marketing automation platforms, CRM systems, and analytics tools.
Excellent communication and interpersonal skills.
Experience leading cross-functional workstreams
Even Better
Experience in the luxury, hospitality, and/or wine industries
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