UnitedHealthcare - Digital Media Lead - Remote Career Opportunity!

About the position

The Digital Media Lead at UnitedHealthcare is responsible for leading the paid digital strategy and execution across various media channels. This role involves collaborating with channel experts to develop, execute, and measure digital media programs aimed at growing and retaining members in the Employer & Individual line of business. The position requires a strong focus on performance and brand digital channels, ensuring effective use of resources to drive growth in both B2B and B2C environments. The role offers the flexibility to work remotely from anywhere in the U.S.

Responsibilities
?? Lead the development, execution, and measurement of digital media programs across UHC Employer & Individual.
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?? Oversee and direct growth activities for Google, Bing, Meta, Instagram, YouTube, and future channels.
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?? Partner with measurement leads and third-party analytics platforms to demonstrate the impact of digital brand advertising on business performance.
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?? Contribute to the growth of organizational capabilities in digital marketing and champion expansion into new areas.
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?? Design processes and procedures to ensure ongoing excellence in digital media delivery.
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?? Cultivate relationships with external partners and collaborate with internal business partners, including finance, to manage budgets effectively.
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?? Present results across the marketing organization and senior marketing leadership.
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?? Stay informed about marketplace best practices and industry trends for digital paid media.
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?? Provide thought-leadership and subject matter expertise to business leaders and stakeholders.

Requirements
?? 8+ years of B2B digital media experience.
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?? 5+ years leading multi-disciplinary agency or in-house teams.
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?? Experience driving forecasting of digital media programs with a focus on accuracy and quality.
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?? Experience leading and developing a team of digital experts and working with cross-functional partners.
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?? Deep understanding of digital paid media as a brand building and acquisition/retention channel.
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?? Proven exceptional understanding of the analytics of digital media programs and ability to communicate insights to leadership.
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?? Exceptional written and verbal communication skills with the ability to inspire at all levels.
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?? Proven track record of ownership, urgency, and sound decision-making skills.
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?? Solid leadership and consensus-building skills.

Nice-to-haves
?? 10+ years of digital media experience.
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?? 7+ years of leading multi-disciplinary agency or in-house teams.
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?? Balanced knowledge of technology and digital consumer trends.
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?? Proven team player with a cooperative approach to problem-solving.
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?? Comfortable working with ambiguity and change.
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?? Ability to thrive under pressure in a complex work environment.
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?? Curious business mind with a willingness to consider new approaches.

Benefits
?? 401(k) matching
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?? Comprehensive benefits package
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?? Incentive and recognition programs
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?? Equity stock purchase
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?? 401k contribution

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