Marketing Data & Analytics Lead, Healthcare - Hybrid (CT/NY/NJ/PA/STL)

The job profile for this position is Market Insight Senior Advisor, which is a Band 4 Senior Contributor Career Track Role.

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Marketing Data & Analytics Lead (Senior Advisor), Healthcare - Hybrid (CT/NY/PA/NJ/STL)

Job Summary:

We're seeking a seasoned Marketing Analytics professional to join our Evernorth Marketing team as a Marketing Analytics Senior Advisor. As a strategic partner to our marketing organization, you will design, develop, and implement end-to-end marketing analytics solutions to measure the effectiveness of our marketing campaigns across the Evernorth Marketing landscape. Your expertise in data analysis, statistical modeling, and data visualization will help us optimize campaign ROI, inform personalized marketing programs, demonstrate marketing value, and drive business growth. This role is instrumental in creating a foundational attribution framework for Evernorth B2B marketing that can scale.

Key Responsibilities:

Campaign Performance Measurement: Develop and maintain a comprehensive framework to measure omni-channel campaign performance, providing actionable insights and recommendations to optimize campaign ROI and inform future marketing strategies.

Marketing Attribution Modeling: Design and implement advanced marketing attribution models to quantify the impact of marketing efforts on business growth, sales funnel development, and customer acquisition.

Predictive Analytics: Collaborate with marketers to develop business hypotheses and apply predictive analytics, statistical techniques, and machine learning algorithms to drive strategic decision-making and campaign optimization.

A/B Testing and Experimentation: Design, execute, and analyze A/B tests to determine cause-and-effect relationships between marketing actions and business outcomes, informing data-driven decision-making.

Data Integration and Automation: Develop and maintain automated reporting solutions, including dashboards and data visualizations, to deliver timely insights and performance metrics to stakeholders.

Stakeholder Collaboration: Partner with cross-functional teams, including marketing, sales, and data analytics, to drive process efficiencies, scale analytics capabilities, and communicate marketing program performance.

Buyer Journey and Persona Development: Provide data-driven insights and guidance on the development of buyer journeys, personas, and content consumption strategies based on campaign performance analysis.

Partner closely with sales data and buyer enablement teams to connect sales and marketing data and systems.

Ideal candidates will offer:
?? Master's or Advanced Degree: In a quantitative field such as Statistics, Engineering, Sciences, or equivalent practical experience.
?? 5-7+ Years of Analytical Experience: Including experience in statistical modeling, A/B testing, Python, and SQL.
?? 5-7+ Years of Experience with Adobe AEP, RTCDP, CJA, and Marketo Measure: Demonstrated expertise in using these tools to analyze and optimize marketing campaigns.
?? 5-7+ Years of Experience with BI Tools: Such as Tableau, ThoughtSpot, Qliksense, Looker, etc.
?? Cloud Platform Experience: Databricks, AWS Redshift, Azure, Snowflake, etc.
?? Industry Experience: Healthcare, insurance, or financial services experience preferred.
?? B2B Marketing Knowledge: Familiarity with B2B marketing principles and practices.
?? Ability to work from a Cigna hub location 3 days a week, as requested by the business (relo support may be available)

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

Please note that you must meet our posting guidelines to be eligible for consideration. Policy can be reviewed at this link.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

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