Sales Lead – Retail & Foodservice

About Bunnie Cakes:

Bunnie Cakes is a beloved Miami-based bakery dedicated to creating delicious, high-quality, allergen-friendly baked goods. Our mission is to bring joy to families with products that are dairy-free, egg-free, nut-free, peanut-free, soy-free, and kosher. As we expand our retail and foodservice presence, we are seeking a dynamic Sales Representative to support growth and assist in managing brokers, key retail, and distributor relationships.

Position Summary:

The Sales Lead – Retail & Foodservice will play a critical role in supporting sales growth, assisting in managing brokers, key retail accounts, and distributor relationships. This role is ideal for a proactive, results-driven individual with experience in CPG, retail sales, and distributor coordination within the natural and specialty food industry.

Key Responsibilities: • Sales & Business Development: Assist in sales efforts with Whole Foods, Northeast grocery chains, and foodservice accounts. Identify and support new business opportunities. • Broker, Retailer & Distributor Coordination: Support the Sales Manager in maintaining relationships with brokers, key retail accounts, and distributors to ensure alignment with sales goals and promotional strategies. • Retailer & Account Assistance: Help maintain strong relationships with key retail buyers, supporting product positioning, merchandising, and promotions. • Day-to-Day Operations: Assist with product placements, promotional planning, inventory coordination with distributors, and help with order management by acting as a liaison between distributors and the operations team. • UNFI & KeHE Support: Work with the team to facilitate retailer expansion, assist with order fulfillment, and troubleshoot operational challenges. • Trade Promotions & Marketing Support: Collaborate with marketing to help execute promotional plans, in-store demos, and retailer-specific campaigns. • Sales Reporting & Data Tracking: Track sales performance, assist with trend analysis, and provide insights for continuous improvement. • Event & Trade Show Support: Represent Bunnie Cakes at industry events, trade shows, and retailer meetings to drive brand visibility and growth.

Qualifications: • 2+ years of sales experience in the CPG, natural, or specialty food industry, preferably with retail and foodservice exposure. • Familiarity with Northeast retailers, Whole Foods, and distributor contacts (UNFI, KeHE, etc.) is a plus. • Strong organizational skills with the ability to work independently and as part of a team. • Excellent communication and relationship-building skills. • Willingness to travel frequently for meetings, store visits, events, and trade shows. • Must own a reliable car and be able to visit retail locations as needed. • Performance-based bonus potential • Opportunities for career growth within Bunnie Cakes

If you are an ambitious sales professional eager to grow in the CPG space, we’d love to hear from you! Apply today to join the Bunnie Cakes team.

Qualifications: • 2+ years of sales experience in the CPG, natural, or specialty food industry, preferably with retail and foodservice exposure. • Familiarity with Northeast retailers, Whole Foods, and distributor contacts (UNFI, KeHE, etc.) is a plus. • Strong organizational skills with the ability to work independently and as part of a team. • Excellent communication and relationship-building skills. • Willingness to travel frequently for meetings, store visits, events, and trade shows. • Must own a reliable car and be able to visit retail locations as needed. • Opportunities for career growth within Bunnie Cakes

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