App store optimization (ASO) specialist

We are looking for a skilled ASO Specialist (part-time) to drive organic app growth across multiple markets, mainly the U.S.

The candidate needs to be fluent in English and be able to do it in other languages too. The ideal person will have expertise in keyword research, conversion rate optimization, A/B testing, localization strategies, and app store algorithms for both Apple App Store and Google Play Store.

If you???re passionate about app growth and data-driven optimization, we???d love to hear from you!

Boss Revolution and Boss Money are IDT's flagship products. The BOSS Revolution Calling app allows users to make international calls and recharge their phones worldwide. The BOSS Money App allows users to send money to their loved ones from the US.

Responsibility:

The primary responsibility is to develop and implement an ASO strategy to grow our apps' visibility and downloads.

Conduct keyword research and optimize the app's metadata in English, Spanish, and French.

Optimize the apps screenshots, preview videos, and feature graphics to maximize conversion rates. Also, to create new app store listings.

Monitor and analyze the app's performance metrics (rankings, impressions, click-through rates, installs, retention).

Make the A/B testing and generate new hypotheses to test.

Collaborate with product owners, marketing managers, and the design team while producing and optimizing visual marketing materials (screenshots, banners, videos, etc.).

Competitors' research and reports.

Stay updated on regional compliance and regulations (e.g. GDPR for Europe, CCPA for the US).

Keywords research and optimization across all localizations.

Track algorithm changes for Apple App Store & Google Play and adjust strategies accordingly.

Create reports for ASO related activities and results.

Requirements:

2 years of experience with ASO optimization.

Experience with both Apple and Google search algorithms.

Good knowledge of Google Play and Apple Store Connect analytics.

Work experience with ASO tools such as ASODesk, SplitMetrics, etc.

Proven track record of your ASO success stories.

Results-driven and proactive approach.

Prior agency experience is a plus.

Knowledge of Spanish will be an advantage.

English ??? Advanced (C1).

We offer you:

Part-time work and flexible hours.

Remote work opportunity or hybrid in Minsk

An exciting and challenging job with talented people around.

Competitive salary and growth opportunities.

Really good hardware.

Sports activities reimbursement.

Medical insurance.

26 vacation days & 5 fully covered sick days without sick leave required per year.

Superb corporate English lessons.

Additional Information

A few words about us:

IDT Corporationis a global communications company founded in 1990 and headquartered in Newark, New Jersey. We are industry leaders in prepaid communication and payment services and one of the largest international voice carriers. We are listed on the NYSE, employ over 1800 people across 20 countries, and have over $1.5 billion in revenues.

IDT is not ???another big IT corporation?????? we encourage and support in-house entrepreneurs in developing their ideas into business actions.

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