Marketing Specialist (Fully Remote)
Anagram is the ultimate insurance billing platform for eye care providers. Combining instant eligibility and benefit verifications, patient responsibility calculation, claims management, payment posting, and more, Anagram's all-in-one revenue cycle management solution is designed to save providers time and money, and free doctors to deliver the best care for their patients. Our mission is to simplify insurance, and it's working: over 2,000 eye care professionals rely on Anagram to manage their insurance billing.
Founded in 2014, Anagram is the largest and fastest-growing insurance billing platform for eye care providers in America and processes hundreds of millions of dollars each year.
What's in it for you
The Marketing Specialist role will join the marketing team. You will own the direct marketing communication and push customers and prospects through the funnel. This role will own customer-driving marketing initiatives as well as work cross-departmentally to ensure our customers make their practices successful with Anagram and our programs. The right candidate will also thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, cooperative, and not afraid to take risks.
Our ideal candidate has:
1+ year of relevant experience in customer marketing and/or demand generation
1+ year of experience with marketing automation (bonus for HubSpot experience)
1+ year of experience with advertising platforms (Google, Facebook, Linkedin, etc.)
Basic copywriting skills to craft email and ad messaging (bonus for creative experience)
Comfort with performance-based marketing and metrics-based campaign analysis
Ability to work cross-functionally, specifically with Sales
Results-driven, proactive, and takes a hands-on approach in campaign management to achieve key goals
Experience working at a high-growth startup
Thrives in a fast-paced, collaborative environment
Takes initiative and is flexible
What You'll Do:
Develop and execute email and other automated lifecycle marketing campaigns to generate incremental revenue by guiding customer adoption and utilization
Build nurture campaigns for customers within our marketing automation system and in-app tools through intelligent segmentation, optimization, and experimentation
Develop a strong understanding of our customers, their goals, and how to reach them
Coordinate the messaging strategy through the entire customer lifecycle
Ensure strong customer relationships to support cross-sell and up-sell of our products
Work cross-departmentally to make sure product releases, newsletters, and updates to customers are communicated via email and other owned channels
Anagram offers employees:
Industry-leading compensation including salary and equity ownership
MacBook, monitor, and all the technologies you need to succeed
Medical & Dental Insurance
401k
Fast-paced startup environment
Remote first company
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