Director, Next Generation & Ad Hoc
Location(s): United States of America
City/Cities: Atlanta
Travel Required: 00% - 25%
Relocation Provided: No
- JOB DUTIES:
- Responsible for driving & providing marketing analytics and building next generation analytic capability across the enterprise.
- Drive and deliver ad hoc marketing analytics.
- Provide ad hoc analysis based on standardized templates at speed and to scale.
- Develop refreshed protocol for all marketing Ad Hoc analytics and systematic approach to derive and share comprehensive worldwide insights from ad hoc research.
- Build real time ad hoc analytic capability working closely with the Platform Services data team and in partnership with Center and OU Insights & Marketing teams.
- Develop next-generation global standards for marketing analytics.
- Enhance investment optimization through improved models.
- Reduce overall data and analytics spend by introducing machine learning approach, improving accuracy and action ability.
- Design and implement next gen analytics strategic roadmap.
- Lead partnership with the hub data and analytics teams, the other platform service hubs to assess and upgrade analytics through refreshing metrics and developing innovative measurement frameworks.
- Serve as subject matter expert for Artificial Intelligence and Machine Learning analytics.
- In the short term, focus will be driving the assessment of current state, developing strategy for future state, and developing the roadmap and execute the strategy towards the destination.
- *HYBRID position - periodic in-office requirement needed.**
Education:
Bachelor’s or its equivalent in Business Administration or a related field plus 5 years of experience in job offered or related position.
- Experience:
- 5 years' experience in the following:
- Managing cross-functional relationships across Marketing, Finance, and Information Technology (IT) within a complex, global environment.
- Translating analytics into data-driven insights to guide business planning processes.
- Working with statistics and exploratory data analysis pertaining to the Consumer-Packaged Goods Industry data, including consumer survey data and syndicated retail data derived from Nielsen, or IRI.
- Working with Power Bl and SQL.
- 2 years' experience in the following:
- Programming languages such as R, Python.
- Ability to perform statistical analysis.
- *HYBRID position - periodic in-office requirement needed.
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