Delta Vacations Manager, Brand Marketing and Communications
JOIN A TEAM THAT DELIVERS AND END-TO-END JOURNEY OF ELEVATED VACATION EXPERIENCES
Delta Vacations is seeking a Manager, Brand Marketing & Communications that can lead and execute comprehensive marketing strategies to build and maintain our brand presence, oversee marketing and promotional campaigns while ensuring consistent messaging across all channels, increasing brand awareness, and driving customer engagement. This role will lead a small team that oversees marketing programs, and initiatives and will work closely with cross-functional stakeholders across the organization aligning to our company goals.
How you will help us deliver experiences that matter:
Our ideal candidate is a strong communicator who can drive clear and compelling brand messaging for various channels. Build brand awareness and growth through the right campaigns and initiatives that augment our brand value to our customers. Think creatively and solve problems. Collaborate with internal teams to develop impactful marketing materials and content that resonates with the target audience while maintaining consistent brand identity across all communication platforms.
Be part of a culture that celebrates teamwork and creative thinking and join a company that is dedicated to delivering meaningful experiences.
- RESPONSIBILITIES
- Subject matter expert on brand framework, positioning and messaging and serve as resource for internal and external teams.
- Understand target audience to define customer profile and develop strategic initiatives to drive loyalty and engagement.
- Lead the development and communication of assigned marketing programs and customer loyalty initiatives and promotions with internal creative team and key stakeholders.
- Oversee B2C and B2B marketing and campaign strategies, in collaboration with channel managers, to promote the brand and products across multiple channels, including digital advertising, social media promotions, email marketing, print and public relations, aiming to build brand awareness and customer engagement.
- Develop clear, persuasive marketing messaging and content for various channels.
- Drive brand messaging and narrative across all channels including public relations and corporate communications.
- Ensure brand and messaging consistency across all channels.
- Collaborate with internal teams (i.e. Sales, Product, Creative) to ensure alignment with marketing strategies and goals.
- Lead creative briefs for internal creative team and external agencies to defining objectives and goals.
- Partner with customer engagement and loyalty teams to ensure synergies in customer-first communication and marketing strategies.
- Manage brand sponsorships/sweepstakes or ad hoc opportunities.
- Lead small team of brand and communications experts. Manage and prioritize workload and ensure understanding of responsibilities and goals.
- CORE COMPETENCIES
- Train and/or mentor new staff members.
- Must possess strong project management skills.
- Must be able to effectively and professionally communicate with management, staff and customers as well as demonstrate sound judgment/reasoning skills.
- Must possess strong attention to detail and proofreading skills.
- Strong communication skills, both verbal and written, with the ability to influence at all levels of the organization.
- Ability to prioritize and successfully manage multiple projects/deadlines simultaneously.
- Demonstrates a commitment to diversity, equity and inclusion.
- LEADERSHIP RESPONSIBILITY
- Ability to provide leadership, coaching and/or mentoring to a subordinate group.
- Interview, select and train appropriate staff.
- Provide development opportunities to appropriate staff.
- Represent Delta Vacations at assigned company functions.
- Prepare and deliver appropriate performance reviews.
- Work with team members on performance issues.
WORK ENVIRONMENT
DLV Corporate Headquarters, Atlanta GA
POSITION TYPE/STANDARD SCHEDULE
Full-Time Monday through Friday; 8:30 a.m. to 5 p.m. A combination of remote and office reporting is in practice. Occasional evening and weekend may be required as job duties demand.
TRAVEL
Domestic and/or international travel to fulfill assigned responsibilities.
SALARY RANGE
57,200 - 95,944 annually
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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