Associate Director, Performance Marketing in Plantation, FL

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Job title: Associate Director, Performance Marketing in Plantation, FL at Chewy
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Company: Chewy
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Job description: About Chewy:At Chewy, we're dedicated to building a loyal community of pet parents through our commitment to delivering best-in-class pet products, unmatched customer service, and a personalized experience. We're looking for passionate, data-driven individuals who thrive on innovation and are eager to shape the future of e-commerce for pet lovers everywhere.Job Overview:Chewy is seeking a visionary and results-oriented Associate Director of Performance Marketing (PM) Strategy with expertise in automation, AI integration, and project management to join our team. This role is integral to our performance marketing strategy, driving initiatives that enhance customer engagement, optimize campaigns, and elevate the overall pet parent experience.In this role, you'll collaborate with cross-functional teams, including analytics, data science, product, and performance marketing, to envision AI-driven solutions and automation in our marketing workflows. You'll own working with our marketing science and operations (MSO) teams to develop the roadmap for integrating advanced tools that boost efficiency, personalization, and ROI across digital channels, advancing Chewy's efforts to automate bidding, campaign and content creation, ensuring Chewy remains a leader in data-driven customer engagement.Key Responsibilities:
• Strategic Planning and Execution
• Work with MSO to design and implement cutting-edge marketing strategies that leverage automation and AI for enhanced targeting, personalization, and performance.
• Collaborate with senior leadership, channel leads and cross-functional teams to align marketing goals with Chewy's broader business objectives, driving increased customer acquisition, retention, and lifetime value.
• Analyze market trends and emerging technologies in AI and automation to identify opportunities that can be adopted to enhance Chewy's marketing capabilities.
• Automation and AI Integration
• Spearhead the joint development with MSO of AI technologies, machine learning models, and marketing automation tools across performance marketing channels.
• Help develop automated customer journeys and dynamic content personalization strategies for performance marketing to deliver relevant and timely experiences, increasing engagement and conversion rates.
• Evaluate, test, and optimize new automation and AI solutions to continually improve campaign performance and marketing operations.
• Project Management
• Spearhead the management of performance marketing's 2025 key initiatives.
• Work with channel leads to translate 2025 roadmaps into clear sprints, outcomes and measurement dashboards.
• Lead WBR, MBR, QBR and annual planning processes for the performance marketing team.
• Oversee for the PM team working with the MSO team on multiple marketing automation projects, from conception to launch, ensuring alignment with timelines, budgets and resources.
• Partner with channel leads, analytics and product teams to ensure smooth implementation, data accuracy, and performance tracking for AI and automation projects.
• Use project management tools to maintain clear communication, manage risks, and ensure timely delivery of initiatives.
• Stakeholder Collaboration
• Work closely with performance marketing, analytics, product, integrated marketing and creative teams to ensure alignment and maximum impact of automation and AI initiatives.
• Serve as the subject matter expert for the performance marketing team on automation and AI.

Qualifications:
• Bachelor's degree in Marketing, Business, Data Science, or a related field (MBA preferred).
• 7+ years of experience in marketing, with a focus on marketing automation, AI, or data-driven strategies.
• Proven experience implementing automation and AI solutions within digital marketing, CRM, or e-commerce environments.
• Strong project management skills, with experience using tools like Asana, Trello, or Monday.com.
• Proficiency with automation and analytics platforms
• Deep understanding of performance marketing channels, including paid search, display, email, organic search and social media.
• Analytical mindset with a strong ability to interpret data, create insights, and drive actionable recommendations.
• Excellent communication and presentation skills, with a collaborative approach to team and stakeholder engagement.
• Passion for pets and commitment to Chewy's mission to become the most trusted and convenient destination for pet parents.

Why Join Us:At Chewy, you'll have the chance to shape the future of e-commerce marketing in a dynamic, pet-centered environment. We're a team that values innovation, creativity, and customer-first thinking. If you're excited to lead impactful marketing strategies that leverage the latest in automation and AI, we'd love to hear from you!
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Expected salary:
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Location: Plantation, FL
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Job date: Tue, 21 Jan 2025 02:09:16 GMT
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